While DC has many music concerts and festivals, they’re very segregated by genre. As a native DMV resident, I know that the city has a rich musical history and created this festival concept that celebrates all the different genres that make the city great: go-go, punk, jazz, r&b, hip hop. I wanted to challenge myself with this project and chose to illustrate a mix of musicians and instruments to demonstrate that diversity, carrying the same elements throughout the entire campaign, rearranged when the layouts changed. The stylized visuals and vibrant colors would stand out on the DC streets and hopefully entice new and returning visitors to experience our musical heritage.